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Once again I find myself musing about bilingual packaging. This time Daioni milk has caught my attention. Is there something about dairy products or the dairy industry that particularly lends itself to being branded as “Welsh” or do I just spend more time staring at dairy packaging than other packaging? With the Exception of Halon Môn, all my examples of bilingual packaging are dairy products.
Anyway the Daioni label actually contains almost no Welsh, in fact I guess we could debate whether or not it should even be considered bilingual. But what did strike me was their website – fully bilingual. After several examples of the use of Welsh in branding NOT being extended to the website, it was refreshing to find an example where the opposite is true.
The website is actually quite nice too – I am a sucker for pictures of cute animals and that whole “these are the people (and cows) who make your milk” personal touch thing. Of course it isn’t perfect, would you like “Saesneg” or “Welsh”? And I’d suggest that the cross language links would be better leading you to the same page in the chose language rather than the homepage. But , come on – cute animals, who can resist?
As an aside, I see that the feed to BlogCymru is once again working, which means that my ruminations on milk labels and cute animals will shortly be appearing amidst some very earnest discussion about Welsh politics. No politics here – just milk labels.